Privacy Policy
Effective date: 23 February 2026
Last updated: 6 July 2026
WORTH AI WEALTH ("WORTH", "we", "us") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal data when you visit our website, join our waitlist, or participate in our referral program.
Controller: WORTH AI WEALTH
Address: Suite 5, 1 Golders Green Road, London, United Kingdom, NW11 8DY
Contact: [privacy@worth.community]
1. What we collect
1.1 Data you provide
- Email address when you join the waitlist
- Any information you send us if you contact us
1.2 Data collected automatically
When you visit our website, we may collect:
- IP address
- Browser type and settings
- Device information
- Pages viewed and basic usage data (timestamps, referring page)
1.3 Referral program data
If you use a referral link or share one:
- A referral code or link identifier
- A record that a signup occurred via a referral link (timestamp + technical data to prevent abuse)
We do not require referrers to provide the personal data of people they refer. Referred users provide their own email address directly to us.
1.4 Calculator inputs
Our calculators run in your browser. The figures you type in, for example income, savings, or other financial inputs, are saved only on your own device using your browser's local storage, so a calculator can remember your inputs the next time you visit. While you are only using a calculator, this data stays on your device and is not sent to us.
If you join the waitlist, we offer to carry the calculator inputs saved on your device into your Worth account, so you do not have to enter them again later. Only at that point are those inputs sent to us and stored against your account. You can clear the inputs saved on your device at any time through your browser, and you can ask us to delete the inputs held in your account (see Section 11).
Some of our pages are value-first tool pages (for example the RSU risk check). On those pages, the figures you type stay in your browser while you use the tool. If you ask us to email you your plan, the figures you entered and the computed results are sent to us and stored together with your email address, so we can generate, send, and if needed re-send that plan. We keep these tool submissions for up to 24 months, after which they are scheduled for deletion. Your financial figures are never included in analytics and are never shared with advertising platforms.
2. How we use your data
We use personal data to:
- operate the website and waitlist
- carry calculator inputs you choose to save into your account, so you do not have to re-enter them
- manage access invitations and onboarding (when launched)
- operate the referral program and allocate referral related benefits
- prevent fraud, abuse, and security incidents
- maintain and improve reliability and performance
- comply with legal obligations and protect our rights
3. Lawful bases (UK GDPR and EU GDPR)
We process personal data under one or more lawful bases:
- Steps to enter a contract / contract: to provide waitlist and referral functionality you request
- Legitimate interests: to operate, secure, and improve our website and prevent fraud/abuse (balanced against your rights)
- Consent: where required for non essential cookies, for optional communications (see Section 5), and where you choose to save your calculator inputs to your account (see Section 1.4)
- Legal obligation: where we must comply with law
4. Sharing your data
We do not sell your personal data.
We may share personal data with:
- Service providers that help us run our website and waitlist (processors)
- Professional advisers (legal, accounting) where necessary
- Authorities where required by law or to protect rights and security
- Successors in a merger, acquisition, or asset transfer (with appropriate safeguards)
Ad measurement (Meta). When you sign up through one of our ad campaigns, we send Meta a hashed (unreadable) version of your email address together with a reference to the ad click from the link you arrived on, your IP address, and your browser type, so Meta can measure which ads led to signups. We never send Meta your financial figures. You can read more in Section 6.2 and in Meta's own privacy policy.
5. Emails and communications
5.1 Plan emails you request
When you ask a Worth tool page to email you your plan, we send you that plan by email. The notice under the email field also tells you that, by requesting the plan, you will receive occasional Worth updates and your personal referral link. Every such email includes an unsubscribe link; one click stops future updates immediately. If you unsubscribe and later request a new plan from a tool page, we will send that plan and your updates will resume.
5.2 Other communications
We may also send:
- Service emails (for example: confirming signup, waitlist status, access invitations, security notices, or policy updates). These are not marketing.
- Optional product updates (for example: launch updates, feature availability, access windows). Where required by law, we will ask for your consent.
You can opt out of optional product updates at any time via the unsubscribe link or by contacting us.
6. Cookies
We use cookies and similar technologies.
6.1 Strictly necessary cookies
We may use strictly necessary cookies to:
- ensure the signup flow works correctly
- prevent duplicate submissions and fraud
- support referral attribution (where applicable)
These cookies are used for functionality and security rather than marketing.
6.2 Optional analytics and measurement cookies
We use privacy-conscious, cookieless product analytics such as PostHog to understand page views, referrals, waitlist conversions, campaign performance, performance issues, and product interactions without storing analytics cookies. With your consent, we may also load advertising and measurement pixels such as Meta Pixel and LinkedIn Insight Tag. We do not load those optional advertising and measurement pixels until you accept optional analytics and measurement cookies.
On our value-first tool pages (for example /rsu-risk-check) we load no advertising pixels at all, and no cookie banner is shown because nothing there requires prior consent: analytics run fully cookieless in memory (PostHog, hosted in the EU, nothing stored on your device), based on our legitimate interests. You can object at any time via the Privacy choices link in the footer of those pages. Your financial inputs never enter analytics; only broad ranges are recorded.
6.3 Managing cookies
You can control cookies via the cookie banner, Cookie Preferences link, or your browser settings. You can reject optional analytics and measurement cookies without losing access to the website.
6.4 Local storage
We use your browser's local storage to keep calculator inputs on your device, as described in Section 1.4. This is functional storage that supports a feature you are using. It is not used for tracking or advertising, and you can clear it from your browser at any time.
7. Our service providers
We use vendors to operate the website and waitlist. Key providers may include:
- GoDaddy (domain services)
- Vercel (website hosting and delivery)
- Supabase (data storage and backend services)
- Resend (email delivery for the plan emails described in Section 5)
- Google Workspace (email and internal operations)
These providers process personal data on our behalf under appropriate contractual terms.
8. International transfers
Some of our providers may process data outside the UK or EEA. Where personal data is transferred internationally, we use appropriate safeguards such as:
- UK IDTA or UK Addendum
- EU Standard Contractual Clauses
- adequacy decisions where applicable
9. Retention
We retain personal data for 24 months, unless:
- you request deletion earlier, or
- we must retain certain records longer for legal compliance, security, or fraud prevention
10. Security
We use appropriate technical and organisational measures designed to protect personal data, including access controls and encryption in transit where supported.
No system can be guaranteed 100% secure, but we work to reduce risk.
11. Your rights
Depending on your location, you may have rights including:
- access
- correction
- deletion
- restriction
- objection (including to legitimate interests processing)
- portability
- withdrawing consent (where consent is the basis)
- complaint to the UK ICO or your local EU supervisory authority
To exercise rights, contact [privacy@worth.community]. We may need to verify your identity.
12. Children
Our website and waitlist are not intended for people under 18, and we do not knowingly collect their personal data.
13. Changes
We may update this Privacy Policy. The effective date will reflect the latest version.
14. Contact
WORTH AI WEALTH
Suite 5, 1 Golders Green Road, London, United Kingdom, NW11 8DY